Market research and marketing strategies in insulation sector

Unevitable energy consumption has started to occur because of rapidly growing human population and industrial development in Turkey and the World. Countries have started to work on energy saving because of enviromental pollution, high cost of energy production and consumption of available resources. Today, spending less energy to provide the required benefit has provided by insulation. Moreover, importance of insulation subject has increased. Many manufacturers, applicators, importers and suppliers of raw materials companies started to appear as result of the increased emphasis on insulation and certain laws and regulations. Construction and insulation sectors are growing in parallel and number of companies established in the insulation sector and competition is increasing everyday. Companies, who want to increase their share in the insulation sector, organize new marketing applications all the time. In this thesis, insulation sector market research and marketing strategies are examined. Survey research was conducted with 30 companies operating in the insulation sector. Survey results were analyzed using SPSS software.