Yaratıcı karar vermede bilişin etkleri: Tasarım stüdyo sürecini geliştirmek için bir yaratıcılık modeli

ABSTRACTUNDERSTANDING THE EFFECTS OF COGNITIONIN CREATIVE DECISION-MAKING:A Creativity Model for Enhancing the Design Studio ProcessDeniz HasırcıPh.D. in Art, Design, and ArchitectureSupervisor: Assoc. Prof. Dr. Halime DemirkanJune, 2005The demand for creativity is a significant concern in all educationalenvironments, especially in institutions of design. Considering this, the studyaspires to improve creativity in the design studio. Based on the theories andresearch addressing creativity in the design field, creative decision-making,and cognitive processes during creative activity, this study analyzes thecreative process of design in depth by investigating the characteristics of thedecisions made through the stages of the process, and means of supportingthose decisions for the main purpose of enhancing academic andprofessional creativity. The study establishes its basic framework bycombining two different models: `4P?s? of creativity by Rhodes and the `FiveStages of the Sensational Thinking Model? of O?Neill and Shallross (5R?s),and makes use of the methods of protocol analysis, observation, productassessment, and retrospective interviews. Implemented in the third yeardesign studio in the Interior Architecture and Environmental DesignDepartment, Bilkent University in Turkey, the study yielded significantresults on preferred imagery and representation styles and quantity, timespent at different stages of the process, underdeveloped skills, behavior, inaddition to student-student and student-instructor relations, andassociations between creative processes and products. Moreover,constructive interaction between students was observed to be helpful indeveloping their ideas, and students who have used more imagery weredetected as more creative. A model was proposed to understand thecreative process and test the hypotheses, refined according to the study,and presented in a way to be readily utilized or adapted to varioussituations.Keywords: Creativity, Cognition, Creative decision-making, Designprocess, Design studio.iii