Innovative approaches in creative advertising strategies: Digital out-of-home advertising applications

It examines how 3D LED display technology, which represents an evolutionary stage of digital outdoor advertising in the field of visual communication design, can be used with a creative approach. The main focus of the research is to examine in depth the impact of 3D LED display technology, which offers a new perspective in the field of digital outdoor advertising applications. It also aims to investigate how designers, advertisers and marketing experts can use the potential and effectiveness of 3D LED display technology to develop creative and efficient strategies. Within the scope of the thesis, the impact of outdoor advertising applications on key design dimensions such as creativity, brand image building and interactive experiences is discussed specifically in the context of 3D LED display technology. Through a rich literature review and analytical studies in the field of visual communication design, a scientific basis is provided on how digital outdoor advertising can be more effectively blended with this technology. The results of the study will shed light on the process of developing design strategies for professionals interested in visual communication design to effectively use 3D LED display technology in digital outdoor advertising applications. At the same time, the academic contribution of the study aims to increase the design knowledge of relevant stakeholders by exploring more innovative and effective approaches in the field of visual communication design. In conclusion, this thesis aims to provide a new perspective on the reshaping of creative advertising strategies with 3D LED display technology in the perspective of digital outdoor advertising. This perspective aims to help guide future design practices and the evolution of digital outdoor advertising.