Examining the university students' views on public spot indicators in the context of lifelong learning (Bartın University sample)

The purpose of this research, is to investigate the views of the university students on public service announcements (PSA), according to different variables, in the context of lifelong learning. It is very important that the message can be given to the target audience on the desired level and the examination of the asymmetric existence of a structure between the fictional informative message and perception of the receiver. This research is important for the conception of lifelong learning and for the PSAs that are aiming to create consciousness and increase public awareness. 915 undergraduate student of Bartın University who are studying in different faculties, during the academic year of 2015-2016, are the sampling of this research. In this research, samples are being determined by the method of simple random sampling, based on the principle of each sample from the universe, has the equal probability of being selected. In this research, views of the university students about the support of PSA indicators to the lifelong learning are obtained. Their views are obtained through a quantitative survey and through interviews qualitatively with the selected attendees. The researcher, with the permission of 915 undergraduate students, has done the survey. The software of IBM SPSS 22.0 has been used for the evaluation and analysis of the statistical data. Data are described by doing the non-parametrical analysis. In the interview form of the quantitative study, it is aimed to explain the relations between lifelong learning, PSAs and the PSA of "book reading habits" and having the knowledge, opinions and suggestions of the attendees on these matters. The PSA of "book reading habits", prepared by the ministry of education, has been selected as a model for the applications, because of it's connection to the concept of lifelong learning and education. To be able to express the conceptual structure of this PSA, with the concepts related to the communication discipline, the semiotics analysis of the prepared PSA has been made. According to the results of the research; we have reached to the remarkable outcomes like: low number of broadcast, unimpressive PSAs, inefficient use of mass media tools. Also PSAs effects may vary according to gender, learning process and the faculty of the attendees. Keywords: Public spot, public service announcement, lifelong learning, semiotics.