Use of publication graphics as creative advertising and application examples

The creative media constitutes a new area within the advertising sector. Creative media applications with utilizing from technological developments offers successful examples each day. Especially in the world, it is possible to meet the examples used in this media frequently in compared to encountered as a new media in Turkey. The creative media that can be used in any environment with inclusion of target group takes part in a broad scope. The aim of the thesis is to examine the creative media used in the publication graphics. The thesis consists of two parts. In the first part, terms of publication graphics and creative media were examined from the past to the present. Examples of the creative media used in the publication graphics were presented and examined by semiotic method. Comparisons were conducted between traditional media and creative media. In the second part of the thesis, twenty unique designs were presented in respect of the usage through creative media in the publication graphics. These designs were analysed by semiotic method. As a result, in the publication graphics, the traditional media provides a one-way transfer to the target audience. Conversely, the creative media interacts with the target audience by providing two-way communication. This kind of interaction is being more successful in activating the target audience than traditional media usage.