Investigation of eating and drinking tendencies in the framework of gastronomic trends: The case of Turkey

The aim of this research is investigation of the eating and drinking tendencies in Turkey within the framework of gastronomic trends and to provide information to food and beverage businesses serving in the field of molecular cuisine, fusion cuisine and local cuisine in line with the results obtained. In addition, with this study, it is aimed to guide decision makers in Research and Development activities and determining product promotion strategies. While 384 questionnaires were sufficient in studies with more than 1,000,000 universes in order to reach participants with different eating and drinking habits from every region of Turkey and to examine them in the most homogeneous way within the framework of gastronomic trends, 300 of physical and 587 digital, totally 887 questionnaires were applied. But 772 questionaries were evaluated. This study was carried out with the quantitative research method. It was determined that the data collected from the participants showed a normal distribution. According to the results of the analysis, it was determined that there were no significant differences between the genders of the participants and their eating and drinking tendencies within the framework of gastronomic trends. There were significant differences in some dimensions between age, education status, monthly income, and eating and drinking tendencies within the framework of gastronomic trends. As a result of the information obtained, various suggestions were presented.