Institutional image of changing journalism with new media: The case of Gümüşhane

The new order created by the communication technologies and the internet has prepared the ground for major changes in the media as in many other fields. Conventional media, known as traditional media, has now been replaced by new media. With the rapid advances in communication technologies, it has created an opportunity to reach the mass media news in a new and different way. Most electronic newspapers transmit their publications from their service providers to their readers via the Internet. But beyond this, there is a very different understanding of journalism. Different concepts are added every day to the front of journalism. The discovery, processing and distribution of the news are completely different. The main purpose of this study; to introduce innovations in the image of journalism in the process of transition from traditional media to new media. For this purpose, the position of journalism in traditional media has been discussed and examined. In this context, new media journalism and the impact of new media platforms were examined. The subject of the thesis is based on newspaper institutions. Gümüshane province and districts were visited active newspaper institutions and interviews with qualitative research techniques were used. The study consists of three parts. In this context, in the first part of the research, the position of journalism in traditional and new media and the advantages of new media in terms of journalism were examined and the infrastructure of the research was established. In the second part, corporate image and factors of corporate image are examined. The third part is the research part of the thesis. In this section, the institutional image of journalism that has changed with the new media has been examined through the example of Gümüşhane. Keywords: Media, New Media, Corporate Image, Journalism, Journalism Image