Globalization trends of local viticulture enterprises: The case of Thrace region

Towards the end of the 20th century, rapidly advancing communication and information technologies have facilitated numerous interactions among societies, effectively disregarding the conventional constraints of geographical distance. The concept of globalization, believed to have emerged alongside these developments, interacts directly or indirectly with the concepts of localization and glocalization. The resulting cycle of homogenization and heterogenization is thought to manifest in various domains, including agriculture, communication, economy, art, politics, and virtually every sphere of human activity. Viticulture, as a deeply rooted agricultural practice, has held a significant place in human life since prehistoric times. This study examines the direct or indirect impacts of globalization on viticulture enterprises within the context of the Thrace Region. The research methodology includes a literature review, the use of secondary data obtained from TÜİK, OIV, FAO, UNESCO, and the official websites of enterprises, as well as interviews conducted either face-to-face or online with leading figures in the sector. The findings indicate that the Thrace Region possesses a millennia-old viticultural heritage, with experts and enterprises in the sector investing in the region. The products and services offered by these enterprises promote the region's historical legacy on a global scale. Furthermore, these enterprises contribute to value creation on both macro and micro levels by supporting local employment and production, as well as gaining recognition through exports and participation in global organizations.