Examining the effects of posters used in comedy films in domestic cinema sector on consumers in terms of design features

In this research, the poster having an important place in the field of graphic arts was examined in terms of its definition, history, types, design elements, design principles, usage areas, messages, target audiences. The posters of "Comedy" films, which have an important place in the cinema posters that constitute the main theme of the research, were compiled and examined. In this research, visual samples and their contents were examined, a likert-type questionnaire was developed to see the effects of posters on the audience and to determine the extent to which the posters could change the audience's perception of the film. The reliability of the questionnaire was tested by three experts. The questionnaire prepared in digital form (Google Forms) was administered to 320 students from four different universities in Turkey and the data were obtained. The data were included in the research as quantitative data tables and graphs. Questionnaires were transferred to digital forms (Google forms) and sent to university students. 320 students from four different universities participated in our survey including 111 boys and 209 girls. 296 people = 18-25, 22 people = 26-33, 2 people = 34-41 were in the age range. The results of the survey conducted in a period of one month were interpreted as descriptive.