The factors of impacted green purchasing behavior making period: Application related to uPVC door&windows systems and granite products in Mersin

The natural environment is incidental human and living creatures. Human unbalances natural environment and then environment takes back them via natural disaster. The living creatures other human are effected environment condition together in a similar way. It is important that the building industry which grow up rapidly and threaten posterity and natural environment must have green marketing strategy for next generations and world. This basic anxiety is caused to work on green marketing for building company and materials in my thesis. Also it is not found any academic study about green marketing for granite and uPVC door & windows in literature searching. In addition to sample is defined civil engineer which working as a requisitioner in Mersin and the special sample is another important point. The thesis is targeted to searching answer being any statistical relationship between the buying behaviors of civil engineers, green values, values of collectivist culture, environment concerns, perceived consumer effectiveness and cost concerns. If there is, how is effected each relationships. Civil Engineers which working purchasing departmant in Mersin filled in questionnaire.145 filled questionnaire with 23 expressions was used for analysing data. It was found 4 factor, and inspected most important of them. The conlusion of study can be used green marketing strategise by seller of consturiction materials. Key Words:Building Construction Sector, Collectivism, Cost Concerns, Decision of Purchasing,Environment, Granite, Green Marketing, Marble, Perceived Consumer Effectiveness, Social Responsibility, uPVC