Reception of the public spots of Yeşilay on the fight against smoking by smokers: Diyarbakir Bismil example

As in the worldwide, many compaigns and studies are carried out against smoking addiction in Turkey one branch of these studies consistute public service announcements. Public service announcements are one of the most effective way, used to reach all segments of the society in the easiest and fastest way neccesary for healthy life. The aim of this study is how public service announcements are received individuals. Reception analysis; in struggle with ciggarate addiction within the scope of health communication. It contributed to understanding of how to public service advertisment of the Yeşilay was received, read by determined target audience. İn this context, 5 update public service announcements made by the Yeşilay within the scope of the struggle with smoking watched by 12 people aged between 18-25 and living in the Bismil district of Diyarbakır with different demographic chracteristcs. They made different evaluations in receiving of the messages and content of the public service ads were devoid of credibility and were insufficient to quit the habit of consuming cigarattes. Keywords: Health Communication, Yeşilay, Public Advertisment, Cigaratte Addiction and Reception Analysis.