Master'sOpen Access

E-trade in the marketing of local products-An application on facebook

2016
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Advisor: Doç. Dr. Nilsun Sarıyer

Abstract (EN)

Nowadays, people the majority of their shopping through e-commerce prefer to do. For both consumers and companies is of e-commerce great importance. In this context, companies that are engaged in marketing of local products through e-commerce have the possibility of cheaper and faster transportation of their products in a way their clients.The study of e-commerce in the marketing of local products has been studied to determine their impact on. In research of consumer behavior in marketing of regional products over the internet is determined by the implementation of the survey over the internet. Local products of the area as a result of research from the Internet of the products for different reasons with each other about marketing on the internet doesn't think in the same way, and with different demographic characteristics and different ways of consumer spending on local products in the shopping sites they reach those who gave importance to the different features of shopping site shopping, it is concluded that the expectations are different.

Author

Dr. Ömer Sünbül

How to Cite

Ömer Sünbül (Master Thesis). E-trade in the marketing of local products-An application on facebook, 2016, Nuh Naci Yazgan University.

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