The image that historical series of Turkey creates in the world in terms of soft power

Country image is of great importance for states. States are working to make their countries more known in the world and to have a positive country image. Countries with positive country images can have a say in the international arena, and also gain significant gains. It is seen that states benefit from soft power elements, a concept introduced by Joseph Nye, in their country image studies. The most important the beginning of these elements are education, sports and television. Aiming to be a power in the international arena and in its own region, Turkey has started to use these soft power elements effectively. Turkey aims to continue to be a center of attraction in the field of education with its investments in the field of education and the training programs it has developed. It carries out important work in this direction. It is seen that television productions, which are another factor affecting people's attitudes and perceptions, also play an effective role in the image of the country. The success graph of Turkish TV series in the world and the fact that they are watched in many countries show that they can play an important role in the promotion and image of Turkey. In the study, the soft power values used to be transferred to the target audience were looked at holistically and the supportive contribution of this power to the Turkish foreign policy, as well as the perception it created in the peoples of other countries were examined. First, the concept of diplomacy, cultural diplomacy and its tools were examined, then the concrete effects of soft power practices on Turkey's image were stated. It is seen that mass media is an effective tool in conveying the culture of societies and creating a perception of country. As a matter of fact, as emphasized in the study, it is clearly stated that those who watch Turkish TV series have knowledge about Turkish culture and make comparisons with their own cultural values. The fact that Turkish TV series are watched at a high rate contributes to the formation of more positive thoughts about Turkey and Turks. In this study, which consists of four parts, mixed research method was used, scientific articles, reports, answers given to the survey questions were examined and evaluated.