5
Archived Theses
0
DOIs Assigned
0%
DOI Rate
Discipline
Global reklam networklerinin medya planlama sürecindeki rolü: Türkiye'de faaliyet gösteren uluslararası medya ajansları çerçevesinde bir değerlendirme
As purchasing time and space in bulk from mass media became a common method in the 1960s in the United States of America, advantages were started to be observed for both agencies and advertisers, which gave way to media planning and purchasing procedures to be conducted, as well as the emergence of media agencies. These agencies later adapted to the concept of strategy that arose after the developments in marketing, and turned into strategic media planning and purchasing agencies due to the constant increase in media. Going on in America and Europe for nearly the past 50 years, this process was reflected onto Turkey in the last 25 years. The impact of globalization after the 1980s and the adoption of liberal economy in Turkey led to global capital and therefore, global advertising firms to enter into and invest in Turkey. This study examines within the scope of globalization movements across the world, the media planning and purchasing companies' entrance into Turkey, for they possess an important place within the advertising industry, as well as their interactions with national media planning companies and consequently, advertisers' attitudes and behavior in such an environment. Keywords: Globalization, media, media planning, media agency, multinational companies, advertising
Popüler/postmodern edebiyat dergilerindeki eleştirel duruşun politik, kültürel ve felsefi eleştirisi: Ot, kafa, bavul dergileri örneği
It is possible to say that a new era has begun in the field of literary journalism in the last ten years. Magazines in this new format, one of the products of popular culture produced for mass consumption; use left figures in their cover designs and left values in their content and define/introduce themselves as "left". In these magazines, the target audience of which is predominantly young people; The oppositional language of the youth subculture and the ironic, sarcastic, and humorous language that emerged after the Gezi resistance stand out. For this reason, the approach that the magazines are an alternative symbolic field of struggle is common, both in academic studies and in the cultural field. In another approach, attention is drawn to the fact that magazines are products of the culture industry and commodify literature/art. In this study, it is claimed that the critical stance put forward by the magazines deemed appropriate to be called popular/postmodern literary magazines reproduces the dominant ideology. It has been tried to reveal the philosophical framework of the current critical stance in the magazines with examples of idealism, the cultural framework of postmodernism, and the theoretical framework of postMarxism. The existence of any one or all three of these frameworks implies the reproduction of the dominant ideology. In this study, it is aimed to draw attention to the relationship between philosophy, culture and social conditions based on these frameworks. It is a common phenomenon that what is presented "critically" in academic studies and in the cultural field intersects with what is "sovereign" and even serves it. In this way, it produces a "criticality" suitable for its own interests by breaking the "sovereign" and "critical" out of its context. In this study, which uses the Marxist approach and its method, dialectic, the popular/postmodern literary magazines Ot, Kafa and Bavul were examined based on the concept of criticism. It is thought that the study will contribute to the field in terms of being an example of how the dialectical method, which allows a holistic approach, can be applied in academic studies.
Popüler kültür ürünü olan karikatürde toplumsal cinsiyet imgelerinin anlamlandırılma pratikleri: Örnek vaka Bayan Yanı karikatür dergisi
There is a significant relationship between culture and ideology. Ruling ideologies attempt to create its own culture. On the contrary popular culture recreates itself, and determines its own idea system. The meaning of popular culture is tried to be trivialized. In fact popular culture has an important role on the process of representation of individuals'. Popular culture has been one of the important subjects of feminist studies over the years. Among the many functions of humor, it has the features of both criticism and saying the unsaid in a different way. For women who have been seeking rights and struggling to be heard for centuries, humor has been a field where women can make their voices heard and say what they want to say. The caricature / humor magazine Bayan Yan , which is prepared by women caricaturists and humorists and mainly focuses on women, has opened a different field for both women caricaturists and women humor readers in the field of caricatures, which is dominated by men not only in Turkey but also in the world. In this context, it is aimed to examine the representation of the women images in the caricature, under the title of anamorphic representation, as a concept that includes the missing, distorted, incorrect and different representations of women and all performative genders in the caricature, which is a product of popular culture. Within the scope of the research, 121 cover caricatures of the magazine published between 2011-2022 were examined. Explanatory sequential mixed research method, which includes content analysis, discourse analysis, visual analysis and indepth interview analysis, was used as a research method. Despite the fact that the caricature magazine Bayan Yan created a field of resistance to women, it is among the important findings that the magazine reproduced and reinforced the dominant heterosexual discourse. Key words: Feminism, postmodern feminism, popular culture, feminism and popular culture, humor, caricature
Medya üzerinden empoze edilen stereotiplerin erken ergenlik dönemi çocukların yaratıcılıkları üzerindeki etkileri: İyilik ve kötülük kavramları
The aim of this thesis is to understand how much children in early puberty get affected by the stereotypes that are presented through media. Also, it aims to elaborate how much these children manage to get out of these stereotypical patterns in situations that require them to use their own creativity. To understand how much they can cross the stereotypical borders as they think during a creative process, students are asked to illustrate goodness and badness in human forms in focus group sessions held in different types of schools located in Istanbul and Mardin. The illustrations are then statistically analyzed via categorical analysis method to understand at what level they choose to recreate angel and demon stereotypes. They are also analyzed via semiological analysis method in order not to exclude some valuable qualitative data. In conclusion, this study shows that students are aware of the iconological qualities of these stereotypes, and they mostly choose to recreate these stereotypes they see in media, in their own unique illustrations. It is also noted that the student's perceptions of goodness and badness symbols are not influenced, neither with respect to cities they live in, nor the school types they attend, at any statistically significant level.
Sosyal sorumluluk faaliyetlerinin araçsal dönüşümü: Türkiye'deki kurumsal sosyal sorumluluk projelerinin eleştirel ekonomi politik analizi
This study highlights how the concept of "social responsibility" has been transformed into "corporate social responsibility" (CSR) which is detached from its both etymology and epistemology, and investigates how and in what ways the concept of "corporate social responsibility" in which the concept of "social responsibility" has been transformed as an invention of instrumental reason, is implemented by organizations for their own purposes to ensure their sustainability within the capitalist system. The objectives found out and identified in this study are examined under four headings; CSR for brand image, CSR for reputation management, CSR for exchange value and CSR for symbiosis. Among these four objectives, the concepts of "exchange value" and "symbiosis" are associated with the concept of "corporate social responsibility" for the first time in this study. It also brings a critical perspective to the concept of corporate social responsibility within the framework of "capitalist activism", a concept proposed in this study for the first time and constitutes the grounded theory of the study, which argues that society is also instrumentalized for corporate purposes. In this study, Critical Discourse Studies have been conducted through the texts and visuals of corporate social responsibility projects implemented in Turkey in digital media and in line with the news in digital media related to projects and the brands which realize the projects. In this context, this study is expected to contribute to the critical political economy perspective, the disciplines of public relations and business administration regarding to the concept of corporate social responsibility.