Minimalism in corporate identity in twenty first century

Corporate identity has always created a need, regardless of periodic changes. With the increase of institutions, corporate identity design elements have been developed and have continued with the Modernism trend until today. The Minimalism movement that emerged in the second half of the 20th century brought a new perspective with its simplicity, the formal language and methods of expression in the field of art and design were preferred in every period. The reductionist tendencies of contemporary art emerged for the first time in painting art, and its effects were seen in the field of graphic design. Along with the benefits of digitalization today, the epidemic of the Coronavirus experienced worldwide has increased the importance of the digital world. Among the visual stimuli that people encounter intensely in their daily lives, there is a limited time for institutions to be visible and visible in the audience's mind. This situation brought along the need for simplicity concepts. What is important at this point is that the design does not escape simplicity with simplification. This study examined the impact of Minimalism on corporate identity designs close to its periodic significance. As a sample, evaluation and application study has been carried out based on Starbucks corporate identity.