Effects of postmodern illustration on graphic design in terms of poster design

Poster design has been an efficient advertising tool for the target audience. The design language of the poster is accepted as minimalist, and it is an effective visual communication tool within the graphic art of illustrations. The most important elements that make sense of the art of illustration are feelings, ideas, explanations, and originality in execution. The relationship between postmodern posters and advertising culture gains a new perspective. Modernism acted by adhering to the rules. It is seen that postmodernism does not accept the rules and acts with an instinctive and unruly rule. Designers who deal with postmodern issues in graphic design have adopted topics such as feminism, consumer culture and popular culture in their work. In general, it is identified that in the development process of postmodern design, experimental research has emerged due to the efforts to differentiate design. Dadaism, Futurism and Cubism movements, which constitute the main idea of postmodern thoughts, have formed. The experimental design method, which started in the early days of modernism, created the post-modern graphic design style with time. With the 20th century; because of globalization, the postmodern understanding of art has replaced classical styles by digitalization products that are produced faster and easily consumed. This research includes the subject topic boundaries that our reputation has gained in the evolution of postmodern illustration in the entire historical and social development process of graphic design.