Word of mouth marketing and brand awareness relationship: An application in Turkish construction sector
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Abstract (EN)
The word of mouth communication is one of the most important motivational tools for consumers in order to make purchasing decisions. Consumers prefer to be able to make purchasing decisions faster and more economically by receiving information from their environment or online platforms. In this scope, the importance of information sharing about products and services is increasing day by day. Therefore, the concept of word of mouth communication has been frequently investigated and studied in modern societies. The topic of this research is to determine of our country's ability of the relationship of word of mouth marketing with brand awareness in the construction sector
Author
Gamze Demir
Institution
İstanbul Aydın University
Division of Business Administration
How to Cite
Gamze Demir (Master Thesis). Word of mouth marketing and brand awareness relationship: An application in Turkish construction sector, 2018, İstanbul Aydın University.
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