The innovation mentality of the executives working in the 4 and 5 starred hotels in Alanya region

In this work named as ` the innovation mentality of the executives working in the four and five starred hotels in Alanya region? has been mentioned the concept of innovation which has recently come into prominence. The fact that what degree innovation is being used in tourism field which is the one of the activest sector in our country has been researched and that what degree the executives are open-minded towards innovations has been wanted to observe.This work consists of three sections. In first section, the concepts about hotel organizations and hotel management have been introduced. In second section, the concepts about innovation have been explained. Lastly, in third section, the aplication which we made over the executives working in the four and five starred hotels in Alanya region has been given place to.As result of this work which has been examined the understanding of the executives who is working in four or five starred hotels in Alanya region; the cost factor among the other factors that effects innovation activities of the executives, replaced to first position with its % 79,6 rate. It seems to follow it, staff qualification, with % 44,4; formal barriers, with % 26,9; costomer demands, with % 29,6; bureaucracy, with % 13,9; organizational cultur factor, with % 13; organization structure factor, with % 11 and communication factor, with % 9,3. When It has generally been looked at the views related to factores effecting innovation activities, the cost factor has been seen as the most important factor.