Determining the social status of the settled foreigners in Alanya and analysing the effects of social status on buying behavior

This study was carried out to determine social status of the settled foreigners in Alanya and investigate the effect of their social status on buying behavior. However, due to lack of usual variables determining social status, nationality, education level and income level was used as variables that determined social status. Nationality was categorized such as German, Scandinavian and Russian; education and income has been done such as low, medium and high level. While determining the social status, settled foreigners in Alanya have not been classified as low, medium and high class and situation analysis of them have been made based on nationality, education and income levels. They were asked to answer various propositions on their preferred shopping places, flight companies, brands of the products they purchased and their buying behavior for the effect of social status of the settled foreigners on buying behavior. With in this research, 350 of settled foreigners have been made a questionnaire, but 26 questionnaires have not been analyzed because of missing data. In the analysis carried out with a total of 324 questionnaires, ?SPSS 13 for Windows? statistical program has been used.In this context, research results suggest that Germans are maximum for settled foreigners in Alanya and then Scandinavians and Russians come after. When settled foreigners discussed in terms of education level categorized such as low-medium-high, we found that most of settled foreigners had medium and high education level. Also, in terms of their income levels, most of them were low and medium income level. As regards the buying behavior, a result obtained that settled foreigners in Alanya paid attention to quality and price in their buying behavior. The rate of settled foreigners? buying behavior based on social status was low.