The effects of percieved brand experience on brand resonance and a survey

In todays world, because of increasing competition, companies is spending more energy for keeping close their brands, products/services to their customers. While companies are realising the case, they have to be more close to their customers and start to normal case as presenting different pleasure and emotions for better customer experience. And they start to more increase the customer experience as they produce their product to more compitable to their customers live. They have begun to seperate this concept into various sub-titles as sensorial, emotional, behavioral, and intellectual experience, by analyzing the concept day by day in depth. With this study, the perception of brand experience and its influence on brand loyalty have been tried to be supported. The effects of the perceived brand experience on brand resonance were examined and a study was conducted on Starbucks brand. SPSS.21,0 (Statistical Package for the Social Science) program was used in the analysis of the collected data. Key Words: Brand Experience, Percevied Brand Experience, Brand Resonance