Analyzing of bank customers? preferences towards alternative distribution channel of internet banking

Internet banking refers to a distance distribution banking channel to open an account, transfer fund to other accounts etc. Advances in information and communication technologies in particular, the growing use of the internet have had a profound effect on the banking industry. Service satisfaction of bank customers is one of the key factors for adoption of internet banking. This study investigates the views of bank customers about internet banking services and reports findings of research into adoption of internet banking and propose variety of factors that are likely to be involved in acceptance by bank customers.This study consists of three chapters. In the first chapter, the importance and improvement of internet banking is studied. The second chapter focuses on factors which affects the usage of internet banking. In the third chapter, internet banking adoption in Turkey an empirical analysis on views of users of internet banking are described. The aim of this study is to enrich knowledge and understanding factors regarding the use of internet banking in Turkey. Theoretical contributions and practical implications of the findings are discussed and suggestions for future research are presented.The results show that there is only a significant difference according to gender on dimension of ?life style?. But no significant differences were found according to their age, educational level, marital status and monthly income level on the dimensions ?access, service satisfaction, security, convenience of learning and usage.?According to the results of the study and bounded with the sample studied, the customers of İş Bank are a little more satisfied about internet banking in general and on the dimension of ?service satisfaction? than customers of Garanti Bank.