The structure of search engines and search engine optimization

Google is the most important search engine in recently years. Google has active Web indexing and fast searching results. Therefore, Google was designed beter than another search engines. A search engine is indexes millions Web sites and millions queries are response by search engine. Although importance of search engines, researches are not enough related to this subject. I hope, I will give some help to search engine optimization by this study.Firstly, I have mentioned briefly developping of Web search engines in this study. Then I explained properties of search engine optimization; page rank, anchor text and in this subject Web design ? software. Later I described Google search engine structure. In additional, I have mentioned internal structure of Google, Web page indexing, searching subjects by this thesis. Secondly, this study was explained Web site design and software for search engine optimization. Finally, I investigated some Web site examples related to search engine optimization suitability.Key Words: Search Engine Optimization, Google, Page Rank, Indexing, Meta Tag, Backlink.