Integrated usage of SWOT analysis and AHP with balanced scorecard system: An application in a feed mill

Business world faces fierce competition, therefore it?s inevitable to sustain competitive advantage. For this purpose, it?s mandatory to maintain sound knowledge related with the enterprise performance. Despite Balanced Scorecard (BSC) as a strategic performance measurement system, integrates performance indicators, doesn?t provide the direction to identify the priorities among the criterions. In order to overcome this shortcoming, Analytic Hierarchical Proses (AHP) can be used. This paper aims to analyze the usability of AHP to identify the priorities of indicators which has been obtained in the axis of competition data related with the BSC. Middle and top level managers of the enterprise are selected as a focus group and asked to prioritize the indicators applying a questionnaire which uses likert scale. Outputs are consolidated with weighted average method and primary indicators of four BSC frames are indetified.