The perception of service quality in the banking sector and sociodemographic differences in the level of satisfaction of the product: For example, Kuveyt Turk Participation Bank

The importance of customer satisfaction in the banking system is increasing day by day. In the product and service quality that is given, the requests and needs of the customers should be provided. In order to be successful in this, it is very important for the bank to recognize its customers well. Service, product quality and customer satisfaction, which are the most important indicators of the transition from traditional marketing to modern marketing, have become indispensable strategies of the age. In particular, the change in technology led by globalization in the banking sector has formed the basis of differentiation and competition in this sector. In this study, it is aimed to examine whether the quality levels perceived by the customers and the product satisfaction levels they perceive differentiate according to socio-demographic characteristics of the customers through Kuveyt Turk Participation Bank.In the study, a questionnaire prepared for bank customers on service and product quality satisfaction was applied to 160 users.The data were analysed by differentiation analysis.As a result of the study, while there is not much difference in perceived service quality according to demographic characteristics; according to the age, education, work and monthly income variable, differences were observed in satisfaction levels of bank customers. Keywords: Bank, Product, Service, Quality, And Customer Satisfaction.