Assessment of print ads of according to graphic design criteria: A content analysis of print ads of arçelik home appliances published between 1959-2009 in Milliyet newspaper
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Abstract (EN)
Focusing on development and change in `advertisement design? for the last 50 years in Turkey; this study examines Arcelik brand?s newspaper ads about home appliances which were published between 1959-2009 in Milliyet newspaper, according to graphic design criteria and by using content analysis.With this study it?s aimed that the interpretation of the data coming from content analysis can help for understanding the important relationship between the concepts of graphic design and advertisement design and can set a light to development and change in Turkey during this 50 years period.
Author
Tanzer Ercanpolat
Institution
Anadolu University
Reklamcılık ve Tanıtım Bilim Dalı
How to Cite
Tanzer Ercanpolat (Master Thesis). Assessment of print ads of according to graphic design criteria: A content analysis of print ads of arçelik home appliances published between 1959-2009 in Milliyet newspaper, 2010, Anadolu University.
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