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Concept of Benhmarking and fontionce Benchmarking aplication sample in service enterprises

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2004
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Abstract (EN)

Benchmarking, as one of the mostle applied methods of the business world, means a companis improves its weak sides by utilising the best applications in the field through comparing itself with competing companies, with other sectors and also with best applications in markers abroad. In other words, benchmarking is an administrative technique with a purpose determine privrities and targets by identifying ite place in relation to other componies, there by obtaings competitive advantage in the market However, this is not limited to only comporison method. Moreover, it entails that the company adapt the knowledge obtained as a result of the study and also use it to perform beter. Benchmarking is not a method leading to miracles. But there is more need for longlasting contribution and also confidence of the operational staff than that of the administration itself. Benchmarking cannot be directed by a supervising company, where as company is to assume the sole responsibility itself and actualise it in detcil. This also incorporates a compulsive educational reform in which the whole staff read to participate. Enterpirises are to continually improve their performance; this is not sufficiend. However, worldwide applications need to be closely reviewed. As a result, Benchmarking, as a systematic method, is the only means to be able to adapt excellent applications, having companed itself with other competitiors and with those of the best of the world. The purpose of tins study is to grasp the concept of benchmarking with au its applications. This study also compares, thorough functionce benchmarking methods, administrative applications of cleaning, decuration and staff management as housekeeping responsibüityes in hotel management with those of hospital management to provile patients with a comfortable and hypenic atmosphere. Vffl

Author

Murat Karataş

How to Cite

Murat Karataş (Master Thesis). Concept of Benhmarking and fontionce Benchmarking aplication sample in service enterprises, 2004, Karadeniz Technical University.

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