Brand image and price perception and perceived quality on purchasing decisions in turkey real estate
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Abstract (EN)
Bu çalışma, rekabetçi ve güven odaklı Türkiye gayrimenkul sektöründe satın alma kararlarında marka imajı, fiyat algısı ve algılanan kaliteyi incelemektedir. Alıcı davranışlarını etkileyen faktörün anlaşılması, gayrimenkul piyasası ve geliştiriciler için hayati önem taşımaktadır. Nicel bir yaklaşım 201 katılımcı
Author
Abdınasır Anshur Moge
Institution
Ankara Yıldırım Beyazıt University
Division of Business Administration
How to Cite
Abdınasır Anshur Moge (Master Thesis). Brand image and price perception and perceived quality on purchasing decisions in turkey real estate, 2025, Ankara Yıldırım Beyazıt University.
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License
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