A study on branding and marketing strategies in geographically indicated products

The concept of Geographical Indication is used to describe products that are identified with a particular geography due to its distinctive properties. Protecting and promoting the privilege of the product, which has arisen with the contribution of the geographical region in which the product is integrated, is an increasingly important issue in trade and consumer market. Geographical Indication is an important and effective tool for qualifying products and introducing them to the consumer, taking part in the purchasing decision of the consumers. Products with Geographical Indications are evaluated differently in the consumer market and they are stronger in the market compared to their equivalents. Geographical Indications are products that make them special in the consumer market. It is aimed to increase consumer awareness of geographically marked products and to create their own privileged markets. In this respect, it is thought that this study, which aims to provide branding, will lead to new strategies to be developed in the marketing of geographically marked products. Knowing the effects of the parameters that play a role in the marketing of geographically marked products will be an important step for an strong marketing strategy.