Investigation of investor decisions in the context of behavioral finance: Samsun case

This study aims to investigate whether the investment decisions of individuals living in The research was carried out using quantitative methods and relational screening model. The data of the research were collected from 404 people over the age of 20 living in Samsun province using survey technique. Investor Tendency Scale was used together with personal information form to collect the data. The data were analyzed on SPSS 26 program. The findings showed that there were positive significant relationships among the investor tendency, overconfidence tendency, overoptimism tendency, regret avoidance tendency, loss avoidance tendency, conservatism tendency and herd mentality tendency sub-dimensions of the Investor Tendency Scale. It was determined that the investor tendency, conservatism and herd mentality tendencies of investors in Samsun province did not differ significantly according to demographic characteristics. It was determined that overconfidence tendency of investors in Samsun province according to monthly income level; the tendency towards excessive optimism differed significantly according to age, education level and profession; the tendency towards avoiding regret differed significantly according to gender and profession; and the tendency towards avoiding loss differed significantly according to profession.