A descriptive study: Translation of banking advertisements in the light of Skopos Theory

In today's world globalization, which has inevitably become the jargon in all issues related to economy, also has a remarkable effect on translation. Marketing and advertising of products and services has made the need for translation an obligatory act in foreign markets to foreign customers. The intensified trading activities included an influential parameter in this intercultural communication, which is the translation of advertising and thus the translator because in the translation of goods and services there are two different cultures and languages. The main function of advertising, as a medium between two cultures, is to persuade the potential customers to purchase. The same purpose applies to the translated text as well. It is crucial to appeal to translation strategies while translating the source text into the target language so as to achieve the same targets and functionality in the target text. During the process of translation, the translator should pay regard for the cultural and linguistic differences between two languages. The purpose of this thesis is to evaluate preferences of the translator in the translation of texts advertised on the websites of four different banks founded in Turkey with regards to advertising strategies within the framework of Skopos Theory.