The impact of digital transformation on e-commerce in international trade and logistics

In today's global competitive environment, digital transformation plays an important role in the international trade and logistics sectors. The rapid spread of digitalization is transforming the traditional ways of doing business and encouraging the migration of trade and logistics operations to digital platforms. In particular, the widespread use of e-commerce eliminates the borders of trade, facilitating access to global markets and enabling logistics processes to be managed more efficiently and quickly. Digital transformation enables businesses to increase their operational efficiency, reduce costs and respond to customer demands faster and more effectively through the intensive use of information technologies. This transformation not only optimizes logistics processes but also reshapes customer experiences. The rapid growth of e-commerce in global markets has further increased the need for digitalization in the trade and logistics sectors. This study aims to determine the impact of digital transformation on e-commerce in international trade and logistics. In the research, data collected from enterprises operating in various sectors in Turkey were used. These data provided information on the digitalization levels, digital transformation processes, strategy development methods, e-commerce activities and financial transactions of enterprises. The data were evaluated with various statistical analysis methods. The findings of the study showed that the level of digital transformation significantly contributed to the strategy development processes of enterprises. This result reveals that if businesses manage their digital transformation processes effectively, their strategies will become more flexible, innovative and competitive. The findings of this study highlight the significant effects of digitalization and digital transformation on the strategic and operational processes of businesses. Businesses' investments in digitalization and digital transformation processes have positive impacts on strategic decision-making, e-commerce performance and overall business efficiency. In this context, it is concluded that digital transformation and digitalization processes are critical for businesses to achieve sustainable competitive advantage. Keywords: Digital transformation, E-commerce, Logistics