Digital marketing models and an application

Nowadays, when digital marketing has an unimaginable rise compared to traditional marketing tools, various digital marketing models have emerged and the purposes of use in the sector have started to differ. Digital marketing channels that can produce effective results even with much smaller budgets than traditional media, economic development dynamism for small and medium-sized companies, such as our country is of extra importance for countries. In today's world conditions, where customers from all over the world can be acquired through an effective digital campaign strategy, it is necessary to understand these models correctly, analyze the data correctly and take action. The aim of this study is; to examine digital marketing and digital marketing models in detail comprehensively; to investigate in detail how the metrics affect the result in an effective digital marketing strategy. In this context, a case analysis was accomplished. According to the study findings; using brand names as keywords, including keywords that contain spelling errors, and using short ad text provide significant performance gains.