The relationship between literary tourism destination image: The case of Aşiyan Museum

The aim of this study is to examine the relationship between literary heritage tourism and perceived destination image in the context of visitors participating in literary heritage tourism. The quantitative research method was used in the research and the data were obtained with the survey technique. In the research, firstly, the theoretical structure was revealed by scanning the literature about the concepts that constitute the variables of the research. Afterwards, the opinions of the visitors participating in literary heritage tourism were taken by using the questionnaire technique. The tourists who visited the Aşiyan Museum, which is the home of Tevfik Fikret and located in Istanbul, were selected as the population of the study. A survey conducted with 202 participants that were selected by convenience sampling method. Participants' responses were analyzed by checking the percentage, frequency and arithmetic mean values. Correlation Analysis was used to determine the relationship between the research variables, and the t-test and Variance Analysis were used to determine the differences between the participants' opinions. According to the findings, it was understood that the participation of the visitors in literary heritage tourism was related to the authors' writing their works and wondering where they lived. In addition, it has also been determined that the interest of visitors to literary works and personalities increases the motivation to participate in literary heritage tourism.