Efficiency enhancement of marketing activities, by analyzing the levels of customer satisfaction and loyalty

ABSTRACT: Thesis will analyze marketing activities on the example of Kazakhstan’s company such as JSC "Kcell". It will examine current marketing policies and market where company is mainly operating. Thesis will result on the suggestions directed toward increased efficiency of key marketing activities. The target interested group assumed to be: top management of the companies operating in same industry and academic researches conducting research in this area. Analysis will be focused on the level of customer's satisfaction and loyalty of customers. In the analysis of this thesis were interviewed with a questionnaire with questions on the topic of customer satisfaction and loyalty, to determine the cause of decline in the level of satisfaction of "Kcell" for 2012. Based on the results of analysis were made recommendations to improve the efficiency marketing company. Keywords: Marketing; Customer; Satisfaction; Loyalty; “Kcell”. …………………………………………………………………………………………………………………………