The working systems of franchising componies in real estate marketing and their attitudes towards franchisees

The franchising system which has taken place in today's Turkey and world as a working system and whose preferability is increasing day by day is told, the importance of franchising system in real-estate marketing and what is important for the franchisee have been emphasized. The application area of this study was selected as İstanbul. This is why İstanbul is the commercial center of Turkey and a large part of the research companies are located here. Qualitative research has been carried out to investigate what is important when choosing the franchisee companies operating in the real estate marketing sector. This study is based on the analysis of the franchisee, which can be used to understand and draft the franchising system for companies planning to spread through the franchising system. Keywords: Franchising System, Franchisee, Franchisor, Real Estate Marketing