Finansal an empricial study based on artificial intelligence for determining brand value based on financial data

Brand value is determined by financial methods, methods based on consumer behavior, and mixed methods in which these two methods are used together. Firstly, the variables of financial methods that determine brand value are detected in this study. Socondly, two models are established with an artificial neural network method to determine brand value using these variables. Then, the result of these two models are evaluated and compared. Keywords: Brand, Brand Value, Artificial İntelligence, Artificial Neural Networks