Türkiye'de "neo-global" reklamın doğuşu: Türk karakteristik özelliklerini yansıtan reklamların kayboluşu

With the rise of the glocalization, the local values and the social characteristics which became important elements of the advertisements began to disappear. Nowadays the advertisements concentrate more in the global values and especially universal brand values than the local characteristics. The advertisements either created in Turkey or adapted from a global campaign do not reflect the Turkish characteristics. The present thesis has the purpose to question this transformation in advertisements.