The effect of the satisfaction level of tourists participating in fair tourism on their intention to visit again: Kahramanmaraş Expo 2023 example

The main aim of this study is to determine the effect of the satisfaction level of tourists visiting the Kahramanmaraş Expo 2023 Fair on their intention to revisit. A literature review was conducted in line with the objective of the research, and a model was developed with hypotheses. The population of the research consists of domestic tourists who visited the fairground between October 14, 2023, and January 14, 2024. A convenience sampling method was preferred for the participants. Data collection involved conducting a survey with 415 domestic tourists who visited the Kahramanmaraş Expo 2023 fairground. The obtained data were analyzed using frequency analysis, normality tests, arithmetic averages, correlation, and regression analysis, with reliability and validity tests applied. As a result of the analysis, it was concluded that the satisfaction level of the tourists participating in the study had an effect on their intention to revisit. Therefore, it was concluded that the hypothesis of the study, which posits that the satisfaction level has a linear and positive effect on the intention to revisit, is valid.