Revenue management practices: A research to hotel business in Ankara

Businesses are entered to seek new strategies to survive in the globalized world and in order to sustain an effective working life. Change to be constant, increasing competetion in the tourism sector, the hotel business must be using revenue management practices to adapt to their local environment. The purpose of this study is to measure the use of revenue management practices hotel manegement. Tourism Management Certificate 4 and 5 star hotels in Ankara, used revenue management practices and reflaction on the performance of the hotel business within the scope of Revenue Menegement Practices five key dimensions examined. In the light of data form the Ankara Provincial Culture and Tourism Department, Tourism Management certified 60 pieces 4 and 5 star hotels business were included in the study. In this study, a quantitative research method is used. Survey technique was used to obtain datas. The data fort his study 4 and 5 star hotels businesses in Ankara have been obtained as a result interviews with senior managers. During the study data was obtained from 44 hotel businesses. Research result, in 4 and 5 star star hotel businesses in Ankara, in general, revenue management practices are used and revenue management practices is satisfied with the performance of the hotel businesses has emerged.