Glamping Tourism, Potentials and Prospects: A View from German Tourism Organizations/Institutions

The outdoor hospitality sector, which incorporates campsites, convoy parks, entertainment vehicle parks, and glamping (glamorous camping); have attracted tourists’ attention worldwide. These forms of holidays are means to escape the overcrowded urban areas, socialization, and opportunity to have a new experience, as well as experience nature and environment first hand. However, glamping as a niche tourism has combined the camping in the nature with a touch of luxury for a niche market. The main aim of this study is to explore the factors that resulted in the growth of this form of tourism. In addition, to explore the characteristics of glamping patrons. Furthermore, the study is focused on the role of glamping as a tourism activity and its relationship with sustainable tourism. For the purpose of this study, a qualitative research method based on in-depth interview with glamping organizers in the case of Germany has been focused. The findings revealed that most of the patrons of glamping are up-market tourists who are seeking a new experience and adventure. Study has also revealed that patrons of glamping are interested in nature and at the same time desire luxurious services and comforts. This type of tourism is somewhat unexplored, and this study is an attempt to fill this gap. Implications and contribution of this study is also discussed.