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Infographic use in visual communication design and applications

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2018
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Abstract (EN)

Many components such as digital and printed media, graphics, photographs, illustrations, typographers, maps, tables and icons used in the process of visual communication design can be combined with different combinations. Information graphics (infographics), which use all these components in different method forms and contain different visual forms of information, have started to show themselves as a new trend among today's visual communication tools. In this study, infographic, infographic types and use cases, as well as the methods and techniques used when designing, are examined, which types of infographics are preferred in which circles in the sector and the effect of infographic designs on communication process are examined. In the first section, the purpose of the study and the research methodology are introduced. In the second section, the definition of visual communication design and the kinds of visual communication design are discussed under the visual communication design and infographic topics. In addition to this, the infographical definition, the historical development of the infographic design approach, and infographic methods and techniques are examined. Infographics made by different design techniques were exemplified, and infographic evaluation criterias were researched. In the third section; In addition to the methods and technical tools used in the infographic design, a study on producing info (information) has been made and the hierarchical order of these tools with each other has been determined and it has been mentioned with examples which kind of infographic design should be used. In the fourth section; to exemplify the researches and examinations mentioned in the third section, my own designs, infographic proposals, and explanations were included. In the fifth section, the literary contribution of studying with results and proposals was evaluated.

Author

Murat Gökce

How to Cite

Murat Gökce (Master Thesis). Infographic use in visual communication design and applications, 2018, İstanbul Arel University.

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