Importance of the photograph in graphic design

Advertisement fact that comes into prominence and develops very fast nowadays, convey a message to the society, affects positively or negatively. Because of this reason, advertisement sector has become an industry branch that earns much Money. The facts that have been included in the advertisement industry, which is so important and has been developing, and establishes the basis, are graphic art and graphic design.In this era, where consumables have been consumed fast and quick and mass communication media have been spread over enormous, we have been facing with advertisement and its elements. In conjunction with advertising, advertisement photography has mad progress as well. Photograph, which is an inevitable object regarding graphic design, has been using widespread and establishes advertisement photograph that appropriates to the characteristics of the design. Thanks to the facility for conveying message upon the target audience, and because of the visual orientation, reality effect and visual power, photograph has been caused to get benefit from its features commonly.In this study, contributions of photograph over the graphic design have been examined and information regarding the basic structures of the graphic design has been presented.