Vi̇sual culture and ways of seeing in graphic desing
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Abstract (EN)
In the historical process of human perception revealed regional, national development and the growing culture together has created in the various visual formats. In fact, everything did not start with exploring the fire or the letter. Because people with a way of seeing first reflected in the eye retina, shapes, objects, and distinguishes itself from other creatures began naming differences The main purpose of this stage, Based on cultural reflection of the graph created in the community, and assessing the socio-economic dynamics that shape is to show how the terms of the graphic arts. In this context, dynamic ad linguistic reflections of the Art Based on the concept of culture to inquire about advertising and new advertising methods are put forward. Reflection of the socio-economic priorities of the community and the creative elements in advertising role in mobilizing also will be questioning. Graphic design, art, philosophy, sociology concepts and terms to evaluate is intended to be a guiding source. In this work, graphic design and visual culture and visual forms referring to different aspects of art and design, to explain the relationship between them conceptually, time, space, social strata, how can vary according to country covers. Starting from this basis in Chapter 1 Starting from the concept of culture and sub-headings are defined visual culture. In Chapter 2, the visual forms of art, design, aesthetic look and display systems are examined. In Chapter 3 of the ad culture and social, political ad language has been questioned in the light of reflection. Advertise on communities to create a culture where trends are evaluated and consequently on. Section 4 of the consumer society in comparative advertising effects and reflections are considered as new forms of advertising and to read advertising were investigated.
Author
Cengiz Güzel
Institution
How to Cite
Cengiz Güzel (Master Thesis). Vi̇sual culture and ways of seeing in graphic desing, 2014, İstanbul Arel University.
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