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Reading the visual language in graphic design

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2015
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Abstract (EN)

In the world of visuals which has become a value and rising rapidly for centuries, it is becoming increasingly important to understand, think and be able to produce the visual language. Moreover, this illustrates the importance of reading the visual language. The words can be expressed with the visual language, but it may be insufficient to express the visuals in terms of the words. The visual language is an effort to hold, sustain, significate, and reading of the movement and speed. The attributed meanings of the sign, symbols and icons comprising the structural elements of the visual language consist with the codes. These are not only expressed with the words but also a glance, a color, mimics and gestures, and even taciturnity can be more effective and powerful expression rather than talking for hours and hours and writing dozens of pages. In the visual language, as those who have see and others which have seen are the subject, Graphic Design principles and units comprising reading the visual language items, visual design creations with a wide range of expression starting from visual perception and signal systems to pictogram, symbol, icon and image(code) are aimed to research and review in the scientific field. The visual language is copied impressions witnessing our reality and moving the present to the future. In this study, an extensive research has been carried out for the intend of visualization of products materialized as a creation of Graphic Design with scanning formation processes and features of the visual reading language. In this respect; In the 1st part, in respect of Graphic Design, Reading Visual Language's conceptual framework of the scope of the text has been expanded a bit and this part is also referred to subjects like visual reading, visual language, Typographic Visual Language, Graphic Design Principles and Items in terms of Visual Reading. In the 2nd part, the focus is on the subjects like Design, Graphic Design and Graphic Communication Relationship role. In the 3rd part, it is mentioned about Elements of Image and Message in Graphic Design (objectification called creation process or like the use in the text: considering the emphasis on creating meaning) and the process of converting the object through the manipulation of meaning. In the 4th part, it is mentioned comprehensively about The Visual Language Reading, Index and The Process of Signification of Indexes. In the last (5th) part, it is referred to The Visual Communication and Perception, The Visual Language for Visually Handicapped People in terms of Graphic Design Education, and Basic Design Education Proposals. The aim of the research is to examine and understand correctly the relationship established with the visual language used in the designed products of the graphic design between objective world and life. Key Words: Commun, Cation, Semiotics, Graphic design, Typography, Visual perception, Visual language.

Author

Sinem Eken

How to Cite

Sinem Eken (Master Thesis). Reading the visual language in graphic design, 2015, İstanbul Arel University.

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