Social phenomenon in graphic design and impacts of aesthetic concerns on design process

The purpose of this study is to determine the effects of social phenomenon and aesthetic concerns on the design process in graphic design. For this purpose, the study is completed in three chapter. First chapter is the introduction. In the second chapter, the conceptual framework of graphic design is discussed. In this chapter, the definition of design, design problem and its principles are explained; then graphic design is presented. The definition of graphic design, its historical development, importance, elements, principles, printing techniques and photograph in graphic design are explained. In the third chapter, the relationship between social phenomenon and aesthetic concerns with graphic design process is discussed. In this chapter, the social phenomenon is explained and its effect on the design process has been discussed; then, aesthetic concern was explained and its effect on the design process was presented. Keywords: Aesthetic Concern, Graphic Design, Design Process, Social Phenomenon