Augmented reality as a new meaning creation medium in graphic design

Graphic design has always been in a close relationship with technology. This relationship which started with brushes and dyes, evolved into printery and paper, moving images with cinema, and then interactive designs with computers in time. In every new phase, graphic design has enriched itself with new solutions and extensions. As it enriched calligraphy with types, it also enriched the computer world which is basically formed of ones and zeros, into a more interactive and rich setting for people with icons, interactive elements, moving images and many more. Graphic design, in it's every phase of development, enriched people's world of perception and expression, always taking it a step further with breaking down or improving existing theories with brand new and stronger ones when required. In the first quarter of the 2000's, with the progress of technology, a new platform called extended reality emerged in the digital world, and it stands there for designers like virgin lands to be discovered. Augmented reality within the scope of extended reality provides various means for graphic design expression as it is in interaction with the physical world. The research of the relationship between this newly developing technology in progress and graphic design, clarification of its opportunities and new forms of expressions are the backbone of this study. With this study, how the discipline of graphic design will take place in this new setting and how it will contribute to new forms of expression will be examined.