Transparency and accountability in public relations: An applied study

In this thesis, when the studies on accountability and transparency in public relations are examined; Bilateral, open and trust based communication was the main theme. Public relations acts by taking account of its accountability and transparency, which is one of the corporate governance principles. In addition, the activity reports are a summary of the annual activities of the institutions. Today's activity reports are organized to cover all issues related to the activities of the institution. Therefore, the information in the activity reports is also very important for stakeholders. Stakeholders want to have accurate, honest and reliable information about their institutions and activities. Stakeholders expect the institutions to act transparently, while at the same time wanting to have the right to account for the results of the activities carried out. This situation is important for both parties to gain corporate gain. This study assessed the relationship between public relations examined theoretically and transparency in terms of accountability, the application section '' of 2017 set by the Brand Finance Accountability Turkey's most valuable corporate annual report of the top 100 brands account and evaluation was made by examining the movement of the principle of transparency.