The effect of social media marketing of hospitals on patients' health perception: A research in Istanbul province

Today, the market in this industry consists of almost every type of healthcare, including health systems, hospitals, multi-location providers, solo practices, credentials, medical device manufacturers, health plans, tourist brands, and more. These places are known as the places where treatment care is provided by doctors and doctors who provide health care to sick or injured people. Healthcare businesses attract consumers who want the services they provide, guide them through their healthcare journey, and offer a support and communication process designed to keep them in touch with the healthcare system, service, or product. Social media, which emerged as a result of the internet network that has become widespread due to the digital age, are accessible technologies that can be stored, stored, stored interest and facilitate the feeding and sharing of other forms of expression through virtual communities and networks. User-driven content, such as text posts or comments, digital photos or videos, and study data via internet links, is the lifeblood of social media. Social media can help individuals stay connected to real or online communities while also being an effective communication tool. Business owners who discovered the productivity of this channel have added this area to their marketing systems. It becomes critical to better process patients' perceptions of health care quality, their use, and what guides these perceptions. An overview of how health plans, hospitals, doctors, and health care centers in general are distributed by their products today is desired. This study aims to determine what kind of entity the patient's perception is, which is defined as physical stimulation to be used by the patient's sensory organs through social media applications in the promotions of hospitals where healthcare services are provided. In this regard, after the pricing formula, data used in the form of Google Form was obtained. Data on the perceptions of social media users were obtained by utilizing hospital services in Istanbul. The collected 397 data were analyzed using SPSS, one of the statistical programs. As a result of ANOVA and t test, it was found that our hypotheses designed according to the model were accepted. This ultimately increases along the way to the correct delivery of hospital services and the positive effects on the productivity of social media users. It ensures that onward distribution is also recorded in Turkey.