The role of the education in the procress of forming a trademark in the ready wear sector

The ready-wear sector is a sector, which supress the problems;such as fashion plate in prova; color of cloth,amount of clouth;where, much,whom sewing of this cloth and minimize this dead time;and present liking, tasting and easisy dressing facility and a volume-produce sector. Qality production stands forefront in ready-wear sector and in this sector the sending of productions to inside and outside market by using of own trademark of fims is critically important for fortcoming of firms and advertisement of turkey in ready-wear sector.Thus the operating can acquire with own trademark a great dividend in market excluding of custom manufactoring abroad and domestic.The training is essential for short duration of trademark and participating to market with a good trademark.The brand recognition rise in a short notice with the conceiving of importance of well-informed and trained personel requirement about being trademark and filling of this need.In the case of lack of training, is the waste of time and loss of Money in of the question. This research was made in order to determine the influence of training, which is receided in process of being being trademark in readywear sector. The research base consists of twenty firms, which show activity in cities Ankara,stanbul,zmir and produce to internal and external market with own trademark and is choiced random from ready-wear sector themselves.The personel,responsible for trademarking of choiced thirty firms,constitute the sampling of research. The firms have survey sheet,which compose of two parts for assembling of datas.The data was analysed by packet programs SPSS (Statistical Package For Social Science) .The assembled datas were presented in schemas after its percentage frequency had been calculated and later the finding was interpreted. To achieved results and interpretations: t was seen that most of firms have used own trademark since more tan 20 years and on the other hand minority of firms have used own trademark for 5 years .It was determined that most of firms have prefered to use only one trademark and on the other hand the rate of firms,which prefer to use two or three trademark ,was half of firms,participate in survey. Besides it was determined that the majority of the personels,responsible for trademarking and take part in research in firms,received graduate education and on the other hand the minority of this personel receive postgraduate and hich school education. It were established facts that majority of firms are on the way of often advertisement,broading its line of products,risin number of its store and fashion show. To personel , responsible for trademarking in firms,are the phases as follows,which related with tardemarking process -to choice of target audience -to create original designation -to create brand identity -to produce quality standarts -to determine the name of brand -to determine the image of brand according to this results:it was offered follows; Personel , responsible for trademarking in firms,shoul be begun training oriented operation without any loss of time.and should be prefered to use professional training programs of well-trained experts in ordetr to reach to asked results about training.