In ready-mode cloth sector, brand creating and analysis in a company

VI ABSTRACT The importance of creating effective brands is perceived more in the business area because of today's increasing rivalry conditions where commercial and economical trends are in a reconstruction period. We are facing with - the brand - an effect, which is determining the rivalry power in an environment such that rivals are participating in the market with the similar a better product, technology is changing its owners and becoming widespread, properties and services seem like each other. Today, especially textile and confection sectors are coming first, so many firms are producing phony products. This causes the value added lot's being low which is gained from exportation. Before, the most important provision to sell the property in the international market was to produce that property in the lowest price, but today at the same time with the price condition, quality and creating brand factors have been getting importance. In this study, Turkish ready - mode cloths sector's brand creating strategies for the rivalry in the international market is studied. Turkish ready - made clothes sector, it improves correct strategies - will have an effective power with its fashion and brand by adding brand factor to the quality and fashion factor.